Did you know that Kemeera is a sponsor for IDSA events in San Francisco? This past week was a Design means Business event at the Wharton. We had the opportunity to network with fellow bay area designers and experience a fantastic presentation from MeeWha Lee, design leader for Oscar Mayer.
Just a taste of the event..
Want to create a revolutionary product or service? You’ll need BOTH design and business.
MeeWha Lee centers innovation at the heart of her company. She focuses on the importance of the relationship between brand, packaging and product as the core connection for success as she leads the Design Innovation Function for one of the largest grocery brands in North America, Oscar Mayer (Kraft Foods).
Market trends, portfolio needs, leadership appreciation
are three pillars of corporate design
-MeeWha Lee
For more information about MeeWha Lee, click Here

About DESIGN means BUSINESS
As a mutual partnership between Wharton | San Francisco alumni and SF Chapter of the Industrial Designers Society of America, “DESIGN means BUSINESS” aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination.
For more information on Design means Business, please contact:
Geoff Morrissett, WGʼ07 (geoffrey.morrissett.wg07@wharton.upenn.edu);
Martin Dragomirecky,WGʼ07 (martin.dragomirecky.wg07@wharton.upenn.edu) or Wayne Pan, WGʼ07 (waynep@wharton.upenn.edu).